CEREAL ( Boxes , Premiums and Mail In Offers )

Star Wars GM Cereal 2 Sided "Coloring Poster" Premium

1978 Twentieth Century Fox Film Corp. / General Mills (USA)

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These 4 mini posters were premiums inserted into boxes of General Mills Cereals .

Front / Back

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Top / Bottom

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Sides

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The posters were folded into small 3 3/4 " x 4 1/2 " squares and were most likely in some type of wax paper or cellophane envelopes .

Front / Back

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When completely unfolded one side featured a full color poster (with ads) and the other side featured a poster picture to color (also with ads) .

Unfolded Size : 14 7/8 " x 17 7/8 "

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The ads were the same on all the posters :

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Mini Posters Versions

C-3PO & R2-D2

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Hildebrandt Art

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Imperial Cruiser

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X-Wing & Tie Fighter

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Star Wars Thermo Serv Tumbler Cheerios Mail In Premium

1978 or 1979 ? Twentieth Century Fox Film Corp. / General Mills (USA)

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Box ( Front / Back ) :

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1978 Star Wars "ADPAC" GM Cereal Stick-Ons

ADPAC 1977 20th Century-Fox Film Corp. (Printed in USA)

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The "ADPAC" stickers were released simultaneously in the USA and Canada by General Mills .

There are 16 Stickers in each set . The USA versions have all English text while the Canadian versions feature both English and French text .

They came as prizes inside select boxes of Count Chocula , Boo Berry , Frankenberry , Cheerios , Cocoa Puffs , Lucky Charms and Trix cereals . Certain cards were only available in certain boxes of cereal .

The " Scene Stick-Ons " were in the Monster Cereal boxes :

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The " Creature Stick-Ons " were in the Trix Cereal boxes :

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The " Character Stick-Ons " were in the Lucky Charms Cereal boxes :

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The " Robot Stick-Ons " were in the Cocoa Puffs Cereal boxes :

***Image Coming Soon***

USA Release

Actual Size :  3 1/4 " x  4 1/4 " (8.3 cm x 10.8 cm)

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Canadian Release

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Comparison :

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The Backs of all stickers , regardless of country released in , all had a plain brown paper to peel off :

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Uncut Sheet :

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Star Wars General Mills Cereal Trading Cards and Official Card Case

1978 Twentieth Century-Fox Film Corp. American Premium Corp.

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There were 18 cards in this set , although "cards" is a very liberal way to describe them . They were printed on a slightly thick piece of paper (about the thickness of construction paper) and are much thinner and flimsier then a standard trading card that is printed on card stock .

These cards came as prizes inside select boxes of Count Chocula , Boo Berry , Franken Berry , Cocoa Puffs and Crazy Cow cereals . Certain cards were only available in certain boxes of cereal .

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Actual Card Size : 3 1/4 " x 4 1/2 "

Cards # 1 - 6 :

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Cards # 7 - 12 :

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Cards # 13 - 18 :

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There was also a special Card Case for this card set that was available via a Mail In Offer :

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Back :

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Inside :

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There were only 8 pockets so it really didn't properly contain the 18 card set

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We have also found a interesting error / variation of the Darth Vader Card

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Looks like perhaps a couple colors are missing from the card on the right and it also has darker blue print on the back . The lighter blue back card on the left matches the color of the rest of the cards in the set that is pictured here .

Star Wars Space Ship Hang Glider Cards

1978 Twentieth Century-Fox Film Corp.

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These cards came as prizes inside select boxes of Lucky Charms and Trix cereals .

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GM Cereal Prize : Fold Out Pamphlets

LFL 1983 General Mills (Canada)

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A set of 8 booklets that came as prizes inside Count Chocula , Frankenberry , Cheerios , Honey Nut Cheerios , Lucky Charms and Trix cereals.
These were a Canadian release and had both English & French text .

Actual Size :  Folded -  2 7/16 " x  3 3/4 " (6.2 cm x 9.5 cm) ; Unfolded - 12 1/4 " x  3 3/4 " (31.1 cm x 9.5 cm)

Pamphlet # 1

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Unfolded (Front & Back) :

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Pamphlet # 2

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Unfolded (Front & Back) :

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Pamphlet # 3

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Unfolded (Front & Back) :

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Pamphlet # 4

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Unfolded (Front & Back) :

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Pamphlet # 5

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Unfolded (Front & Back) :

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Pamphlet # 6

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Unfolded (Front & Back) :

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Pamphlet # 7

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Unfolded (Front & Back) :

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Pamphlet # 8

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Unfolded (Front & Back) :

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Copyright Info :

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A sealed example of Pamphlet # 7

Note The Empire Strikes Back Atari 2600 Rebate Offer packaged with it .

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Canadian Rebate Offer

Actual Size :  6 "  x  3 1/2 "  (15.24 cm x 8.89 cm)

Front & Back :

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For more on The Empire Strikes Back Atari 2600 video game .
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GM Cereal Giant Poster Offer

LFL 1983 General Mills (Canada)

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The poster offer was available through General Mills Canada.  By mailing in $4.50 for each poster, plus 2 UPC codes from boxes of General Mills cereals.

The Darth Vader & Star Destroyer/Death Star posters where only available through the Count Chocula , Frankenberry , Cheerios , Honey Nut Cheerios , Cocoa Puffs, Lucky Charms and Trix cereals.

The Revenge Artwork poster only seems to be available through the Golden Grahams cereal.

The cereal box pictures were borrowed from the SWCA site for illustrating the offer only.  Please visit the SWCA website for more information & pictures.

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Actual Size :  36 " x  24 " (91.44 cm x 60.96 cm)

Star Destroyer / Death Star Poster

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Copyright Information :

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Actual Size :  24 " x  36 " (60.96 cm x 91.44 cm)

Darth Vader Poster

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Copyright Information :

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Actual Size :  24 " x  36 " (60.96 cm x 91.44 cm)

Revenge of the Jedi Artwork Poster

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Copyright Information :

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Besides the Cereal Boxes, the poster offer could be found in certain magazine advertisements

This particular advertisement was found in a free magazine that was handed out in Canadian movie theaters in the Summer 1983 .

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Cover :
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Inside Page & Copyright Information :
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C-3PO'S CEREAL
STAR WARS REBEL ROCKET

LFL 1984 Kellogg's Company / ADPAC (Made In USA)

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The Rebel Rockets were a promotional toy offered for free inside select boxes of C-3PO's Cereal . The 3 piece plastic rockets were packaged inside a clear plastic bag which came with 1 of 3 different sticker sheets to decorate your rocket . As stated on the side of the cereal box , there was also a mail in offer order form for 4 random 1982 Micro Collection figures .

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3 Piece Rocket

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Sticker Sheet 1 of 3

Unfortunately all we have to show here is a few of the stickers from this set that have been applied to the rocket .

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Sticker Sheet 2 of 3

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Sticker Sheet 3 of 3

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Order Form

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Unfolded ( Front / Back ) :

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C-3PO'S CEREAL
Star Wars Sticker / Trading Cards

LFL 1984 Kellogg's Company / Bates Printing Specialties Inc. (Made In USA)

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The Sticker / Trading Cards were a promotion offered for free inside select boxes of C-3PO's Cereal .

Underneath each sticker was a trading card featuring a different scene but with the same character .

There were 2 stickers in each box of cereal which were packaged together inside a wax / paper type bag .

This is the front and back of a package that contains a Leia and Vader card :

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Complete Set of 10 Stickers

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Sticker / Card Under Sticker / Back

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C-3PO'S CEREAL
Star Wars La Guerre Des Etoiles Sticker / Trading Cards

LFL 1984 Kellogg's Company (Made In Canada ?)

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This Sticker / Trading Card set was a promotion offered for free inside select boxes of C-3PO's Cereal in Canada .

Unlike the USA promotion , which was a set of 10 stickers with a trading card underneath the sticker once peeled , the Canadian version was a set of 10 separate cards and 10 stickers .

There were 4 stickers/cards in each box of cereal which were packaged together inside a clear bag .

Actual Size :

Stickers

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Cards

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A sealed example of approx. 18 cards/stickers from a Kellogg's employee.  I assume it was a factory error.

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Back :

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Side :

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C-3PO'S CEREAL
STAR WARS MASK CUT OUT'S

LFL 1984 Un Produit De Kellogg Salada Canada Inc. Rexdale Ontario

Large "Save 20 cents" offer / 350 g size boxes

There were 4 masks to collect and all 4 could be found on the backs of cereal boxes with the large "Save 20 cents" or the small "Save 20 cents" in the bottom left corner on the front of the package.

C-3PO Mask

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Luke Skywalker Mask

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Stormtrooper Mask

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Darth Vader Mask
***** coming soon *****

C-3PO'S CEREAL
STAR WARS MASK CUT OUT'S

LFL 1984 Kellogg's Company ( USA )

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There were 6 masks to collect and all 6 could be found on the backs of cereal boxes with or without a coupon .

C-3PO Mask

Cereal Box ( with 25 cent coupon ) :

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Top & Bottom :

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Sides :

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Chewbacca Mask

Cereal Box Flat ( without coupon ) :

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Luke Skywalker Mask

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Stormtrooper Mask

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Yoda Mask

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Darth Vader Mask

***Coming Soon***

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To make it easier to add new items to the threads ( & organize) I split the Cereal Premiums into their own thread . All the other food related items are in their own thread .

I also added a early Cheerios Mail In Thermo Serv Tumbler to the library above …

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Added a sealed example of the Canadian GM cereal fold out pamphlet with the Atari rebate offer.

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Also added the Canadian GM poster offer magazine advertisement .

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